Motivatour responsive website
Motivator was a large-scale campaign for Scion Motors that focused on young entrepreneurs and the millennial generation. The web-series gave the entrepreneurs the chance to win access to icons who could help push them to the next level of success for their business – all while behind the wheel of a Scion.
Working with Walton Isaacson, I created responsive wireframes and visual designs for a microsite within the Scion website. I helped lead the in-house design team through visual exploration and UI design that worked fluidly within Scion visual guidelines.